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UnMarketing is The New Marketing

December 7, 2010 in Book Review, General Business, Marketing, New Thinking

A fascinating chat with Owen Greaves about a book that is changing the way people communicate using social tools. We are in a world of change and one of the biggest changes is the way we communicate and market our own personal brand. Find out what it’s all about and discover why this book is a must-read for anyone, even if they’re not in business.

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UnMarketing: Stop Marketing. Start Engaging.

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It’s Not What You Say It’s How You Say It

November 28, 2010 in Book Review, General Business, Marketing, New Thinking

David Greer and I chat about a book that everybody should read, not just for the content and amazing ideas but to help them understand that the art of presenting is a powerful business and life tool.

How you can keep people interested in what you are trying to get across and how you can make your ideas memorable are just 2 key learnings from this book.

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Presentation Zen: Simple Ideas on Presentation Design and Delivery

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Marketing Reality Check

September 13, 2010 in Author of Book, Marketing, New Thinking

A book written to help clients understand the basic mindset you need to succeed with your marketing plans. It was written as an educational piece for Tatsuya Nakagawa and his partner Peter Roosen. They need a way to get there clients to get over there products and look at them with an open mind. This book is a great educational resource regardless if you are a marketer or the client that is dealing with marketers.

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Overcoming Inventoritis: The Silent Killer of Innovation

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Change Your Selling Techniques

August 16, 2010 in Author of Book, Marketing, Networking, Socail Media and Marketing

Here is the 2nd part of this 3 part podcast with Shane where we chat about social media and how it is changing the way organizations sell and communicate to the world. Shane has some great ideas and strategies for people who are using socail media to communicate with clients.

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Sociable!: How Social Media is Turning Sales and Marketing Upside Down

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How will Social Media Help Your Business

August 9, 2010 in Author of Book, Book Review, Marketing, New Thinking, Socail Media and Marketing

Shane Gibson is one of the top social media specialists in North America and his new book is helping companies come to grips with using social marketing tools to grow and learn. I usually can edit these interviews down to a shorter interview but Shane has so many great points I have decided to keep it all and publish it as a 3 part podcast. I think you will find the information in this short podcast series amazingly insightful and relevant to your business.

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Sociable!: How Social Media is Turning Sales and Marketing Upside Down

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Getting the Word Out in Your Style

July 5, 2010 in Book Review, Marketing

A high energy chat with Jessica Whitby the owner of Juicy Communications & Promotions. We chat about one of her favourite promotion books and learn more about how to “live” a promotion lifestyle.She brings up some great ideas to help you market your business and talks about customer satisfaction techniques.

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Confessions of Shameless Self Promoters

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Great Marketing Ideas for Busy People

May 31, 2010 in Author of Book, Book Review, Marketing

There are a lot of marketing books out there full of theory and complex and expensive ideas. This book is full of practical approaches for businesses that want to get the most for their marketing budget. If fact Mary uses a lot of the same marketing ideas to promote this book.

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5 Minute Marketing

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The Fine Art of Servicing as an Artist

May 11, 2010 in Book Review, Marketing

An interesting chat with Jay Peachy regarding how the book has helped him transition form a corporate marketer to a solo artist. The book covers many topics including pricing and marketing issues fine artist face in the Canadian market place.

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Buy the book at the Authors website

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A Million Reasons to Network

April 12, 2010 in Book Review, General Business, Marketing, Networking


An interesting chat about how to get newsletters working for you. The book is about the power of consistency and how a newsletter can help you get to your target audience on a regular bases.

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Amazon Link
Million Dollar Networking: The Sure Way To Find, Keep And Grow Your Business (Capital Business)

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Are You a Networking Frog?

April 5, 2010 in Book Review, Marketing, Motivation, Networking

A great talk about networking techniques and how to get your mind around networking as a lifestyle and not a sales job. We cover the basics of networking and some of the tips are exactly what more networkers need to know.

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Work the Pond! Use the Power of Positive Networking to Leap Forward in Work and Life

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Does Your Marketing Suck?

February 22, 2010 in Book Review, Marketing, New Thinking

Chatting with Dwain Berlin in the parking lot of MetroTown. We talk about internet marketing and why “Your Marketing Sucks” is a book that will help you understand how to build an effective marketing strategy.  Your Marketing Sucks by Mark Stevens

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Amazon Link
Your Marketing Sucks.

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