Joe Pulizzi – The Power of Strategic Content Marketing

Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s…

Carlos Hidalgo – How to Survive in a Buyer-led Digital Age

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become…

R.J. Lewis – A Powerful Pill Worth Swallowing

RESULTS The Future Of Pharmaceutical And Healthcare Marketing by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment. The informational and technological revolutions…

Kevin Jordan – How to Market Locally to Grow Faster

Small Business Owner’s Guide To Local Lead Generation Proven Strategies & Tips To Grow Your Business! by Kevin Jordan with Ray L. Perry, Justin Sturges, Phil Singleton, Mark Z. Fortune as contributing authors There is no way the small business owners can out-spend big brands in their markets. However in the local marketing arena, it’s…

David Lewis – Next Generation Marketing Secrets of Today

Manufacturing Demand The Principles of Successful Lead Management by David Lewis Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science.  But today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint…