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Hunter V Gatherer… Why we need to design differently

April 23, 2012 in Author of Book, Book Review, Marketing, New Thinking

I chat with Gloria about this fascinating subject and delve deeper into the root causes of the differences between men and women. We find out some amazing stuff, including the fact that men don’t see as many colours as women. The research in this book is topnotch and I see this book becoming a standard for anyone who needs to understand the importance of designing for specific demographics. A must-read for marketers, advertisers, HR managers, and even game developers.

You can find more information and research papers here. http://www.gloriamoss.co.uk

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Gender, Design and Marketing



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Go Mobile or Go Home

April 9, 2012 in Author of Book, Book Review, Marketing, New Thinking, Socail Media and Marketing

Deltina and I hit it off and start off with tech talk relating to mobile devices. Her book, the first of 3 coming out, is an amazing resource for anyone who likes to role up their sleeves and get down to work. If you’re looking for fun anecdotes and fluffy prose you have come to the wrong book. However, if you really need to know how mobile will effective your business and would like to have the tools to be one step ahead of our competition then you are going to love this book.

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The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

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Hi and Welcome to the Revolution

January 25, 2012 in Author of Book, Book Review, General Business, Marketing, Motivation, negotiation, Networking, Socail Media and Marketing

I talk with Kevin Knebl about the book he was asked to write because of his social media presence and his blog’s content. The book on social media and sales was authored by Landy Chase and Kevin Knebl.

An informative chat that looks at how social marketing is more like networking then classic sales. Kevin talks about how “giving it forward” is a great way to get into social communication and the pitfalls of looking at social marketing as just another way to sell to people. Here is Kevin Knebl’s website/blog for more information and updates.

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Buy the book on Amazon here.

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

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Get Your Marketing Picture Down

November 28, 2011 in Author of Book, Marketing, New Thinking, Self Help

I chat with Anita regarding her new book and discuss why this book is good for business owners who want to get more from their marketing budget. The book covers a lot of material relating to techniques for visual communication and is a great way to get a grip on what you should expect from a professional designer too.

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Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

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Unmarketing is Here to Stay PT2

May 10, 2011 in Book Review, General Business, Marketing, Motivation, Networking, New Thinking, Socail Media and Marketing

Welcome to part 2 of a great chat with Josh Nekrep. The second half of this interview has a ton of great content and some great tips for people who want to make the change to the new way of marketing.

Here is a link to his Podcast

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UnMarketing: Stop Marketing. Start Engaging.


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Unmarketing is Here to Stay PT1

May 3, 2011 in Book Review, Marketing, New Thinking, Socail Media and Marketing

What is going on in this new social marketing revolution? I chat with Josh Nekrep about this remarkable book and how reading it will help you understand and profit from social marketing. We talk about how the book helped Josh and why this change is a good thing. The world is changing and it’s not going back to the way it was. Are you ready for the change and do you have the tools to survive?

I mention a tool website to help you find the best time to post. Here it is.

Also check out this link to see an analysis of the words you use on Twitter.

Here is a link to his Podcast

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UnMarketing: Stop Marketing. Start Engaging.

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Your Guide to Social Communication PT1

April 19, 2011 in Author of Book, Book Review, Marketing, Socail Media and Marketing

I have a great conversation about Gaspares j. Marturano’s book. It has a lot of great information for the novice social experimenter as well as some great tips and tricks for more seasoned social communicators. Discover why Gaspare’s long experience in social communication makes his an ideal primer for anyone interested in this field.

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SocializeWith.Me: Or Someone Else Will

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Pt:2 – Checking Out Guy’s Reality

April 6, 2011 in Book Review, General Business, Managment, Marketing, Networking, New Thinking

This is part two of a high octane interview with Jim Obalek about the Guy Kawasaki book that is based on many years of blogging. We continue on with our discusion of building businesses the Guy Kawasaki way and delve into marketing your business.

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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition


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Pt:1 – Getting Into Reality… Check

April 2, 2011 in Book Review, General Business, Managment, Marketing, Motivation, negotiation, New Thinking

This is part one of a high octane interview with Jim Obalek about this Guy Kawasaki book, based on many years of blogging. The well-indexed book is perfect for anyone who is starting up a business. We find out why it’s such a big book. Jim reads the book a lot and he finds it helps him keep focused and motivated on his business.

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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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He Was Right All Along

February 3, 2011 in Book Review, General Business, Marketing, Motivation

Part one of a fascinating discussion of the wisdom and foresight of Peter Drucker. We talk about how the problems of the past still effect us and how that has nothing to do with today’s technology and multitasking world. Why is management so different than other p0ositions in a business? Find out in this 2-part book review.

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The Drucker Lectures: Essential Lessons on Management, Society and Economy

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That’s Outrageous

January 24, 2011 in Book Review, Marketing, New Thinking, Older Ideas

This sounds like a book from my own notes. Tips and ideas to make your marketing work better by standing out in the crowed. We chat about some of the techniques involved in doing this as well as the relevance of marketing campaigns in this ever-changing world.

The Dan Kennedy and Bill Glazer blog

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Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising

Get an e-book version for FREE here.

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One Hundred Questions

December 16, 2010 in Author of Book, Efficiency, Marketing, New Thinking

A very informative chat with the author of the book, which helps you get a grip on the reality of creating a functional website and how to market your final product. There is so much info in the book that I have made this one into a 2-part interview.

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Website Design and Development: 100 Questions to Ask Before Building a Website

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