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The New Rules of Lead Generation
Proven Strategies to Maximize Marketing ROI
By David T. Scott

Marketing and lead generation for a large organization isn’t easy and this book tackles the tough questions you will run into. Sales and marketing are changing rapidly and you need to be using as many tools as possible to maximize results today, tomorrow and beyond.

This book covers all aspects of marketing from the basics to advanced tactics that cover almost every marketing deal available today. David’s clear approach to his work is reflected in the books information and it’s an easy and informative read. Find out how you can get more by analyzing all your sales tools and implements a verity of emerging tactics.