Maximize Your Closing Potential

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Pick-Up-the-Damn-PhonePick Up the Damn Phone!
How People, Not Technology, Seal the Deal
by Joanne S. Black

You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective. I talk with Joanne and we dive into the new/old approach that top sales teams are adopting. It all boils down to connecting with people and the best way to do that is through a phone call. Referrals, appointment setting and of course closing has always been more effective than passive marketing. We discover some interesting techniques and approaches to sales that augment your online and direct marketing campaigns.

Buy the book here:
Pick Up the Damn Phone! How People, Not Technology, Seal the Deal

Selling to a Highly Informed Market

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Sales-ActualizationSales Actualization
Outselling the Internet
By Dennis O’Neil

A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company is to understand that the internet is a great way to improve your sales numbers.

Now here’s the tough part. You are probably “way off base” when it comes to sales strategy and the new customer. If you are a sales professional or manage a sales team then this book could make you a lot of money.

Buy the book her: Sales Actualization: Outselling the Internet

Mastering the Art of Effective Influence

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ConsiglieriConsiglieri
Leading From the Shadows
By Richard Hytner

The number one position in a company is often a place that many aspire to but few gain and with this book we learn that the adviser for that position is often overlooked. We discover that by helping the ones in the hot-seat if often a better position to help steer an organization. Are you a “C” and if yes how do you get an organization to recognize and reward that position. We dig into the concept of the Consiglieri and discover how to find, empower and enlist them. If you are a leader or a helper of leaders this book is a must read. Learn how to grow your position as an influencer and help the leaders above you grow and prosper.

Buy this book here: Consiglieri: Leading From the Shadows

Welcome to Season 5

Season-5-Banner1200

Well it’s a start of a new season and with just under 200 business books reviewed I am excited to get to that major goal. I hope you enjoy this new season as much as I enjoy making it. Don’t forget to tweet and Facebook share the reviews so more business people can discover some for the amazing knowledge that is available to them in these great books.

Cheers
Bob

 

End of Season 4

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Bob-Breaking-LONGJust a quick note of thanks to all our listeners and the generosity of all the authors for coming on the show.

This september we start a whole new season and it’s going to be great.

Make Waves Not War

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Making_WavesMake Waves
Be the One to Start Change at Work and in Life
by Patti Johnson

For many of us making waves has a negative connotation but this book will flip that thinking 180 degrees. Power motivating learning is found in this book and if you plan to make change or want to help others make change this book as all the answers. I find out how to make myself aware of my personal waves and how to guide and build that wave into a viable and functioning goal for myself and those around me. The book covers the how to’s of wave strategy but it goes a step further and provides many interviews that feature people who used this technique to make fundamental changes in large organizations but also it covers stories of mow people within small organizations have done amazing things.

Buy the book here: Make Waves: Be the One to Start Change at Work and in Life