Are You Writing This Down?

How_to_Write_AnythingHow to Write Anything:
A Complete Guide
by Laura Brown

If you write (and who doesn’t) then this book is an amazing resource. The book literally covers almost any style of writing you could dream up, there are 200 in this massive book. Designed to help you understand how a response can work by using example and showing rewritten versions of the examples. Intuitive and very informative this book should be on almost all of our office desks. We talk about strategies for creating content consistently and with a style and pass that is engaging. I even jump into the deeply worrisome world of punctuation in e-mails and other quick pieces of prose.

Buy the book here: How to Write Anything: A Complete Guide

Get More Profit by Harnessing Risk

Risk_Driven_Business_ModelThe Risk-Driven Business Model
Four Questions That Will Define Your Company Hardcover
by Karan Girotra (and Serguei Netessine)

I have an edifying conversation with ? about business models. I discover that understanding risk is a key component to growing a business. But how do you build with risk factored in. I discover that id you play your cards right it’s a win-win for almost any sized business. We talk about how many different types of risk there are and how to address them in innovative and risk aware strategies.

The Risk-Driven Business Model: Four Questions That Will Define Your Company

Maximize Your Closing Potential

Pick-Up-the-Damn-PhonePick Up the Damn Phone!
How People, Not Technology, Seal the Deal
by Joanne S. Black

You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective. I talk with Joanne and we dive into the new/old approach that top sales teams are adopting. It all boils down to connecting with people and the best way to do that is through a phone call. Referrals, appointment setting and of course closing has always been more effective than passive marketing. We discover some interesting techniques and approaches to sales that augment your online and direct marketing campaigns.

Buy the book here:
Pick Up the Damn Phone! How People, Not Technology, Seal the Deal

Selling to a Highly Informed Market

Sales-ActualizationSales Actualization
Outselling the Internet
By Dennis O’Neil

A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company is to understand that the internet is a great way to improve your sales numbers.

Now here’s the tough part. You are probably “way off base” when it comes to sales strategy and the new customer. If you are a sales professional or manage a sales team then this book could make you a lot of money.

Buy the book her: Sales Actualization: Outselling the Internet

Mastering the Art of Effective Influence

Leading From the Shadows
By Richard Hytner

The number one position in a company is often a place that many aspire to but few gain and with this book we learn that the adviser for that position is often overlooked. We discover that by helping the ones in the hot-seat if often a better position to help steer an organization. Are you a “C” and if yes how do you get an organization to recognize and reward that position. We dig into the concept of the Consiglieri and discover how to find, empower and enlist them. If you are a leader or a helper of leaders this book is a must read. Learn how to grow your position as an influencer and help the leaders above you grow and prosper.

Buy this book here: Consiglieri: Leading From the Shadows

Welcome to Season 5


Well it’s a start of a new season and with just under 200 business books reviewed I am excited to get to that major goal. I hope you enjoy this new season as much as I enjoy making it. Don’t forget to tweet and Facebook share the reviews so more business people can discover some for the amazing knowledge that is available to them in these great books.