End of Season 4

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Bob-Breaking-LONGJust a quick note of thanks to all our listeners and the generosity of all the authors for coming on the show.

This september we start a whole new season and it’s going to be great.

Make Waves Not War

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Making_WavesMake Waves
Be the One to Start Change at Work and in Life
by Patti Johnson

For many of us making waves has a negative connotation but this book will flip that thinking 180 degrees. Power motivating learning is found in this book and if you pal to make change or want to help others make change this book as all the answers. If ind out how to make myself aware of my personal waves and how to guide and build that wave into a viable and functioning goal for myself and those around me. The book covers the how to’s of wave strategy but it goes a step further and provides many interviews that feature people who used this technique to make fundamental changes in large organizations but also it covers stories of mow people within small organizations have done amazing things.

Buy the book here: Make Waves: Be the One to Start Change at Work and in Life

Life After School Just Got a Whole Lot Clearer

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The-BigsThe Bigs
The Secrets Nobody Tells Students and Young Professionals About; How to Find a Great Job, Do a Great Job, Be a Leader, Start a Business, Stay Out of Trouble, and Live A Happy Life

by Ben Carpenter

A book for students and the parents of said students on the things they need to be doing right now to get ready to excel in life. I would consider this a must read book for people who are interested in a roadmap for the young job seeker and even for those that are looking at a career shift.

There are no magic formulas in this book but if you take this advice and run with it the results might feel magical. The advice come from a father that wanted his doughtier to know what to do before she was thrust into the real world. The world that no university program covers. In short this book is a roadmap for young people who want an honest and forthright introduction to life.

Buy the book here: The Bigs: The Secrets Nobody Tells Students and Young Professionals About How to Find a Great Job, Do a Great Job, Be a Leader, Start a Business, Stay Out of Trouble, and Live A Happy Life

Sales Strategy Has to be Built Not Cobbled Together

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Duct-Tape-SellingDuct Tape Selling
Think Like a Marketer—Sell Like a Superstar
by John Jantsch

For those of you who have not read any of John’s books you are in for a treat. This book does not mess around and after reading it you will have a very long “to do” list. As with this book’s content John is an “in the trenches” teacher so we get started with some tough questions. Yes it’s about selling but it’s also about relationship building and how social can play a major part in the way you get to know people. Even though the book is focused on small/medium business owners the depth and insight is applicable to any size organization.

So if you want to know how to sell and effectively build and manage a sales team, look no further. Expect your copy to be right on your desk as a permanent feature because you will be referencing it from now on.

For a free chapter of the book please go here.

Buy the book here: Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar

Making Your Message Noticeable

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RelevanceRelevance
The Power to Change Minds and Behavior and Stay Ahead of the Competition
by Andrea Coville

Today its not about what you say, its about who would get value from what you say. As the book tittle says its allows about relevance and in today’s super social market you are either relevant and “shared” or you are nothing. The book dives deep into how relevance works and then moves forward with sections that will help business people understand how to become more relevant to their existing and future clients. It’s not simple to do but it’s a lot easier with the roadmap and insights found in this book. This book is an eye opener for anyone who is trying to communicate to a specific audience and needs to be heard.

Buy the book here: Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

A Master Class in Lead Generation

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New-Rules-of-Lead-GenerationThe New Rules of Lead Generation
Proven Strategies to Maximize Marketing ROI
By David T. Scott

Marketing and lead generation for a large organization isn’t easy and this book tackles the tough questions you will run into. Sales and marketing are changing rapidly and you need to be using as many tools as possible to maximize results today, tomorrow and beyond.
This book covers all aspects of marketing from the basics to advanced tactics that cover almost every marketing deal available today. David’s clear approach to his work is reflected in the books information and it’s an easy and informative read. Find out how you can get more by analyzing all your sales tools and implements a verity of emerging tactics.

Buy the book here: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI